Magners no more - bring on the bo.....

Above: Welsh regional rugby crowds - the Ospreys have a bigger squad than their average attendance
Well this week saw the ending of a relationship between Magners Irish cider and Celtic (plus Italian) rugby.

It was good while it lasted but they probably got fed up of sponsoring a competition with shit attendances that stopped and started throughout the season and with Irish sides who could play most of the season with people from the local chess club only to include the superstars for the last few weeks and STILL win the league or come in the top four. They were probably fed up of Welsh regions playing in huge mausoleums only half full and in Scotland where Edinburgh plays in front of 20 people in one of the biggest rugby specific grounds in the world.

Am I being too down on it? I don’t think so. The above is true and I think it’s the fault of the Welsh marketing teams who, while they have improved so much in the last few years would still find it hard to market bullet proof vests in Libya. There are upshots and there have been some cracking games, we only have to go back one week to see an amazing game between the Dragons and Ospreys. I think myself a tad unfair to the Irish sides that seem to have it sorted. Munster fans don’t go into apoplectic shock if they have to move ground and turn up to support whoever. The Irish derbies put Wales to shame and Leinster Munster is one of the great games in Europe.
I think interest in rugby in Wales is on the decline and the balance of fun, history, marketing and sense needs to be returned or…well three badly supported regions, never getting to the knock out stages of the Heineken with a national team at the same level as Italy or Scotland beckons.

Finally – Magners. What an annoying fucking product. It costs the same amount as a small east European car and people think its fine because it’s more than a pint. It’s a pint and a bit you fuck wits and most of that bit is ice. ICE! ICE? Since when has self watering down of alcoholic drinks been seen as the norm?
Above: This smug cockcheese puts ice in his cider - is that you? If it is - buck the fuck up....

Yum yum my Bass is lovely and cold because it’s come out of a chilled cream flow cask – what will make it better and me much more up my own arse and pretentious is to have some ice in it.

How much is that? Nearly £5? That’s brilliant because that’s a pint and a bit and now I can walk around with a glass full of ice and a bottle…god I love how adverts influence me.

Grow the fuck up – I can’t wait for the Celtic league to be sponsored by Snakebite….